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Insights

Ask and you Shall Receive


Are earmarks, the newly reinstated member-directed spending initiatives, working? August’s Congressional recess is a good time to ask – and to reflect on where the appropriations process stands.

Getting to Know Woodberry: Susan Hepworth


When seven-year-old Susan Hepworth turned the family ironing board into a makeshift news desk, it was clear. She had a knack for public speaking. “I used it to ‘deliver’ the daily news to my family,” Susan recalls.

Making Advocacy Personal


Health. Education. Access. Abstract concepts may sound noble, but they rarely spur people to action. Personal stories do.

Saying it Once is Never Enough


Your white paper, your poll or your clinical study is finally finished. You’re ready to share your results with the world. But how?

Doing Data Right


Maybe your organization just conducted a national survey, a literature review or a claims analysis project. You’re eager to share your new data. But before you do, consider a few cold realities.

An Uncomfortable Question


We have all attended a meeting where the major stakeholders are in the same room. Participants share meals and battle stories. But when it’s all said and done, some people leave asking: What was the point?

Ready to Stand Out on Social Media? Start Here


With billions of users across the world, social media can be an easy place for your organization to get lost in the noise. At the same time, it’s also a critical platform for building your message.