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Insights

Saying it Once is Never Enough


Your white paper, your poll or your clinical study is finally finished. You’re ready to share your results with the world. But how?

Doing Data Right


Maybe your organization just conducted a national survey, a literature review or a claims analysis project. You’re eager to share your new data. But before you do, consider a few cold realities.

An Uncomfortable Question


We have all attended a meeting where the major stakeholders are in the same room. Participants share meals and battle stories. But when it’s all said and done, some people leave asking: What was the point?

Ready to Stand Out on Social Media? Start Here


With billions of users across the world, social media can be an easy place for your organization to get lost in the noise. At the same time, it’s also a critical platform for building your message.

Take Your Medical Society Meeting Online


A year into COVID-19 travel restrictions, just about every medical society has canceled at least one in-person event. But the inability to meet in person shouldn’t be an excuse for abandoning member engagement altogether.

Local Infrastructure Projects: What Will the Feds Fund?


A new administration in the White House means a new set of priorities for Congress.  And despite partisan polarization, growing consensus suggests that one of those priorities will be a dramatic federal investment in modernizing infrastructure. 

Advocating in a Volatile Political Climate


Health care will continue to be a top policy issue for the next four years.  That much was certain even before ballots for the 2020 presidential election had been tallied.