With billions of users across the world, social media can be an easy place for your organization to get lost in the noise. At the same time, it’s also a critical platform for building your message.
So, how do you carve out a space for your organization? Stand out from the crowd?
Here are a few ways to get started:
Meet your audience where they are.
Paint the picture
Make it human.
Choose quality over quantity.
A smaller, engaged audience is worth more than a large, lukewarm audience of people who aren’t really interested in your posts. Take the time to build an engaged audience.
But beware: Drowning your audience in content is not necessarily the way to do this. Sometimes less is more, especially if it’s timely, compelling and high quality content. Tweeting dozens of times a day may work for some organizations, but it could be oversaturation for yours.
In 2021, social media isn’t an option. It’s essential that your organization cultivate a meaningful online presence. With years of experience generating strategic social media content, Woodberry Associates can help your organization find its place, its voice and its audience online.