Your white paper, your poll or your clinical study is finally finished. You’re ready to share your results with the world. But how?
Perhaps, like many organizations, you publish a paper, send it out…and then forget about it after a couple months.
Consider taking a layered approach instead.
The key is understanding that everyone consumes content differently. For some people, a report or journal article will work fine. Others prefer a video or an infographic they can share and discuss on social media. By conveying your main messages in different formats over a period of time, you can maximize your content’s impact.
Here are a few ideas.
- Summarize with a blog post. This can offer a summary for readers who don’t have time to read a full report. Or it can showcase reflections on the findings from one of the authors or a thought leader within your organization. Another format to consider is a press release.
- Animate your top stats in a video. Videos generally perform well online, so capturing your top findings in a short, shareable video is a worthwhile investment.
- Visualize your findings in an infographic. Starting with a comprehensive infographic, you can create smaller social media images that isolate individual themes or findings in a format that’s easy to share.
- Discuss the findings in a podcast or event panel. If your organization has a podcast, make an episode specifically about the findings. Or, if you have an event coming up, create a panel discussion to explore the implications of your research or white paper.
This approach helps your organization build out a robust content calendar. But it also offers you creative ways to maintain the momentum initiated by your findings.
Ready to take a layered approach to your communications? Woodberry Associates can help. Contact us today to learn how.