A year into COVID-19 travel restrictions, just about every medical society has canceled at least one in-person event. But the inability to meet in person shouldn’t be an excuse for abandoning member engagement altogether.
Political candidates succeed when they organize, energize and mobilize their coalitions. The same holds true for issue campaigns.
A new administration in the White House means a new set of priorities for Congress. And despite partisan polarization, growing consensus suggests that one of those priorities will be a dramatic federal investment in modernizing infrastructure.
Health care will continue to be a top policy issue for the next four years. That much was certain even before ballots for the 2020 presidential election had been tallied.
By now, we’ve all attended dozens of events without ever leaving our home. Zoom fatigue is setting in.
Maybe you have all the elements in place. The investment in your company’s robust pipeline has produced what’s poised to become a breakthrough therapy.
Watching a new drug, device or diagnostic make its way through clinical trials, manufacturers have many things on their minds. Engaging stakeholders may not be one of them. But it should be.